A few days ago we launched our new campaign "Los Tajibos, more than a hotel, a destination" together with an audiovisual production with cinematographic quality that shows the qualities that make our hotel an unmissable destination for those who visit Santa Cruz. The gastronomy, gardens and art gallery are appreciated by hotel guests and visitors.
Through this campaign we renew our commitment to strengthen tourism, making Santa Cruz an unmissable destination.
The narrative, staging and script of the video are similar to those of a film production, with the aim of conveying to the public the experience of staying at the hotel. For the production, scenes were filmed in different rooms of the hotel, where elements typical of the place and representative of the city stand out, such as the Chiquitano doors, the participation of a child playing the violin and a potter creating clay and clay handicrafts.
It is a proposal that appeals to the senses, generating imaginaries and belonging. More than a commercial proposal, it is about conveying that experience lived by those who stay at the hotel, which translates into a trip by itself.
Since February of last year, when we signed a strategic alliance with Marca Santa Cruz in our anniversary month, we have developed important initiatives to strengthen tourism in the department. One of the events that generated the greatest expectation was the visit of journalists from neighboring countries, who had the opportunity to learn about the attractions of the department and the qualities of our hotel.
Similarly, our restaurants have become prominent exponents of haute cuisine in Bolivia. In Jardín de Asia you can taste the flavors of national products, combined with Asian cooking techniques, while Piegari stands out for its meats. For its part, La Terraza has a menu that highlights typical baked goods and other traditional Santa Cruz delicacies.
In our gardens there are species such as the tajibo, white and purple tajibo, urucú, tutuma, cebió, and even endemic species such as Adam's rib, which adorn these spaces, which are part of the habitat of peacocks and turtles.
A few months ago, our Art Gallery was renovated and has become a benchmark for national and foreign artists, who exhibit their creations in a space that is permanently visited by guests and the population in general.
This year we celebrate our 44th anniversary and we have positioned ourselves as the icon of Santa Cruz hospitality. Since we started our operations we have accompanied the development of the department and Bolivia. Kings, princes, presidents, artists and businessmen of global renown came to experience the warmth that characterizes us.
Below is our new audiovisual production, we hope you like it!