Surely you have already seen the tourist videos that we launched for our campaign 'Get to know Santa Cruz, Know Los Tajibos' on our social networks and if you haven't seen them yet, we invite you to watch them in this article. The idea was born precisely in a chat with the team, thinking: What places are beautiful within the department to visit and/or to propose as an option to our guests?
Several of us launch names of places very close to the city, Cotoca, Aguas Calientes, the renowned Jesuit Missions, Lomas de Arenas, some even mention Shoppings, when we ask who knew these destinations? there were very few of us who have already set foot in these places. We have to show beautiful places on this earth! It was the common denominator of our thoughts, so together with the team we were thinking about how to launch this campaign. And so the journey began, we contacted people who have the same love for this land, we contacted The Bolivian Traveler, a young Bolivian tourism blogger, who seemed to us a perfect profile to investigate the most emblematic places, close to the city, and that anyone who reads this note can reach it easily and clearly, with the support of Marca Santa Cruz, who always gives us useful information about the places to visit.
In our first videos we wanted to show a panorama of different tourist places in Santa Cruz, which are quite accessible to the public due to the proximity of these places: Samaipata, Lomas de Arena and the Garden of Delights. We see valleys, waterfalls, sand dunes, vegetation and nature. In the last video, our objective was to publicize the center of Santa Cruz, a place that many know but few know that there is a cultural activity that is very latent, our historic center has numerous museums that have fascinating works of art by national artists. We have history, we have culture and we have art.
But we want to go beyond this, since we also seek to make it easier for visitors to stay in Santa Cruz, providing all guests in their rooms and tourists who arrive at the hotel, precise and detailed information on each destination, with facilities for access and advice on how to make the most of each experience.
Since the end of 2017, we have made a strategic alliance with Marca Santa Cruz, with the aim of positioning the city and the department in the itinerary of the most important destinations in the region. As a result of this undertaking, this year we received a group of journalists from Peru, Chile and Paraguay, who visited the city and its most attractive surroundings.
We invite you to follow us on Instagram (@lostajiboshotel) and to visit this blog that we have created to provide information, advice and tell you in a more personal way the real experience we have had visiting these wonderful places.